Label Me Jaded

Should you judge a book by its cover? Usually, if not often. Particularly when it comes to wine. A wine bottle with a an exceedingly silly label probably indicates something about the juice contained therein. After all, if the marketers are doing their job, a goofy wine label is appealing to a customer who is in search of a goofy wine. I don't know about you, but when selecting bottles I rarely include "goofy" among the characteristics I am looking for. In fact, I tend to like wines whose character and structure are anything but.

The LA Weekly blog recently posted a list of the top ten worst wine labels they have come across of late. Though they only judged the labels, not the corresponding wines, what do you think Plungerhead may taste like? What aromatic notes and flavor profiles does this label evoke? I feel the need to test some of these to see if my theory really holds (stay tuned for that blog post), but if the below image doesn't entice you to click through and see the rest I don't know what would. Don't miss the one for "Pinot Evil."